Inbound Strategy
Our Inbound
Approach
During this in-depth discovery phase, we engage with key stakeholders to learn about your business, current market presence, unique value offering, and of course—your customers.
With this information, we’ll complete a comprehensive survey of your market and competitors before performing keyword research and outlining an inbound content strategy to reach your goals. With an established baseline, we are able to provide recommendations, determine crucial next steps, and maximize your inbound investment.
Customer Personas
Providing value and solving customer needs is the essence of successful inbound marketing. Through discovery and research we create customer personas that empower your content marketing efforts. Our team will help you tailor communication strategies, offerings, and campaigns that speak to specific customer needs. By doing this, we’ll generate higher engagement and conversion rates.
Now—you’re prepared to deliver value, overcome obstacles to purchasing, and grow your business.
SEO Keywords
The keywords you choose—and how you leverage those in your content marketing and SEO—are among the most critical pieces to inbound success.
Our SEO experts will identify keywords with the most opportunity and develop comprehensive content strategies on how to engage and attract customers. Together, we’ll outline the content types and topics that best educate, engage, and delight your current and future customers.
Measurement & Improvement
You can’t improve what you can’t measure. One of the advantages of inbound marketing is that it enables organizations to accurately measure what content is generating traffic and leads—as well as where opportunities for improvement exist.
We use a variety of analytics and benchmarking tools to measure your website performance and inbound marketing success. We’ll work to embed key performance indicators (KPIs) and metrics into your ongoing inbound efforts that provide valuable insights, empower decision-making, and help you reach your goals.
Channels & Engagement
An essential component of your inbound strategy includes identifying the channels that will be most effective for spreading your message—as well as how to communicate that message.
Whether it’s social media, email marketing, or other paid advertising (PPC) approaches—our inbound team will outline a strategy that helps you effectively engage with your audience.
Growth-Driven Website Design
Not all websites are created equal. Websites that are designed and optimized around your inbound strategy make a measurable impact on the results of your inbound marketing efforts.
Our inbound and SEO experts will analyze your current digital footprint for insights and optimization opportunities to maximize your keyword and SEO performance. As needed, we can also provide recommendations for improving site hierarchy for conversions, messaging, and more.
Our Approach To Inbound Strategy
Our Inbound Marketing Strategy process takes 3–4 weeks and begins with a kick-off meeting. Together we’ll conduct a number of workshops including your brand story, target personas, and content/SEO planning so that we can tailor a strategy that uniquely fits the strengths of your organization.
The end-result is a comprehensive digital marketing strategy that outlines your highest value marketing efforts, a plan of attack, and more.
Your comprehensive plan will identify:
- Key Objectives, Value Proposition, & Messaging
- Target Buyer/Customer Personas
- SEO Research (Top 10+ Keywords)
- Content Strategy (Content Types & Conversions)
- Channels & Tactics Overview
- Website Analysis (Technical, On Page, Sitemap)
- Benchmarks, Goals, & More…
