CX TRAIL MAP
Brand Story Trail Map
At SequoiaCX, we’re passionate about crafting purposeful and memorable brands. Developing an effective Brand Story requires a deep understanding of your business—the WHO, WHAT, WHY, and HOW.
This 28-page resource will walk you through the fundamental components of great brand storytelling. It offers examples and an easy-to-use framework to develop your own brand story and build more meaningful relationships with customers.
In this guide, we cover:
- Customer & Buyer Personas
- Offerings & Value
- Purpose, Challenges, & One-Liners
- Content Strategy Basics
- & Much More…