Brand Story Trail Map | Personas, Messaging, & Strategy | SequoiaCX
Brand Story Guide | Personas
Brand Story Guide | Persona Matrix

Brand Story Trail Map

At SequoiaCX, we’re passionate about crafting purposeful and memorable brands. Developing an effective Brand Story requires a deep understanding of your business—the WHO, WHAT, WHY, and HOW.

This 28-page resource will walk you through the fundamental components of great brand storytelling. It offers examples and an easy-to-use framework to develop your own brand story and build more meaningful relationships with customers.

In this guide, we cover:

  • Customer & Buyer Personas
  • Offerings & Value
  • Purpose, Challenges, & One-Liners
  • Content Strategy Basics
  • & Much More…